— Xraised is proud to spotlight Niccola Milnes, founder of Little Boosties and a driving force behind a new standard in children’s supplements.
Niccola didn’t come from the wellness industry. She spent over 14 years working in global security and counterterrorism, advising organizations like USAID across Africa, South Asia, and Eastern Europe. But everything changed when she became a mother. She began asking a question no one in the supplement world seemed to be answering:
Why are children’s supplements so far behind?
While adult wellness products have evolved to meet modern-day challenges like microplastics, pollution, and stress, most options for kids still contain sugar, fillers, and barely-there doses. And the more she looked into it, the more she realized just how outdated the category had become.
Rethinking What a Supplement Can Be
That question led to Little Boosties, a Vermont-based wellness brand that’s raised the bar for children’s supplements. Built with a team of doctors and scientists, the brand launched two of the world’s first truly all-in-one formulas for kids—after being told by a dozen manufacturers that it couldn’t be done.
Each product delivers broad-spectrum support: immunity, digestion, energy, focus, and more. No sugar. No fluff. Just what kids need, backed by research, and built to handle the realities of modern childhood.
More than anything, Little Boosties reflects Niccola’s approach to solving problems—whether geopolitical or nutritional. She’s not one to accept “good enough.”
A Different Kind of Founder
At Xraised (https://xraised.com/), we look for leaders who bring something unique to the table—people who see the world differently and act on it. Niccola brings a rare blend of international strategy, operational grit, and deep personal conviction.
She’s not just building a supplement company. She’s applying everything she learned in global crisis work to something closer to home: protecting kids’ health and giving families access to better tools. That same clarity and drive now fuel Wotton Greens, the parent company behind Little Boosties.
Beyond the brand, Niccola continues to advise on risk and strategy and sits on several advisory boards. But her day-to-day remains grounded in the realities of family life and product development—ensuring Little Boosties meets the same standards she’d want for her own children.
Leading with Purpose
Niccola’s story is about more than a career pivot—it’s about applying sharp, global thinking to a deeply personal mission. She’s not following trends. She’s creating something that didn’t exist, because it needed to.
We’re honored to share her story on Xraised. To explore more of Niccola’s work and products, visit www.littleboosties.com .
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