WHEN IT COMES to the finances of American consumers, the viral videos produced by Caleb Hammer, a personal-finance social-media star, provide some cause for concern. His âfinancial auditsâ of debt-laden guests have amassed almost 2m followers on TikTok and YouTube in less than three years. Mr Hammerâs intervieweesâtypically young and foolishâscramble to justify their wild borrowing habits, to their interviewerâs growing ire.

