Most investors just arenât seeing this e-commerce companyâs bigger picture.
Got an extra $1,000 youâre ready to invest for a while but donât know which stocks to buy? If so, youâre not alone. The past few weeks have been full of tariff-driven turmoil. The beginning of earnings season has only added to the uncertainty.
Thereâs arguably at least one name, however, thatâs worth stepping into here no matter what the foreseeable future may hold. Thatâs Shopify (SHOP -2.34%). Although the companyâs first-quarter results were partially disappointing, those lackluster numbers were also arguably already baked into the stockâs price, while none of its likely future growth is.
One disappointing data point was all it took
If youâre not fully familiar with Shopify, the company helps others establish, manage, and promote their own online store. From digital shopping carts to inventory management systems to online-payment processing, Shopify offers it all. Thatâs why roughly 5 million businesses have chosen Shopifyâs technology as their e-commerce solution since it launched as an alternative to Amazon all the way back in 2006.
Shopifyâs first-quarter report last week didnât quite live up to expectations. Namely, although revenue of $2.36 billion and operating per-share earnings of $0.25 (the reported per-share loss of $0.53 reflects a one-time charge) each topped their respective estimates of $2.33 billion and $0.18 per share, the company only facilitated sales of $74.75 billion worth of goods and services versus analystsâ consensus prediction of $74.8 billion. Sales-volume guidance for the quarter currently underway also fell short of forecasts.
The bears latched on to these red flags, dragging Shopify stock down more than 6% at one point on Thursday to reaccelerate a sell-off thatâs been underway since the latter half of February.
Thereâs a reason, however, those sellers changed their mind later that very day and are still keeping Shopify shares propped up. Thatâs the bigger-picture growth thatâs still underway despite a couple of disappointing numbers from the companyâs Q1 results and Q2 outlook.
Youâd be wise to take that cue.
Plugged into a trend that wonât be stopped
Sure, Shopifyâs gross merchandise volume numbers werenât quite what investors were hoping for.
Take a step back and look at the bigger picture, though. Last quarterâs revenue still grew to the tune of 27%, extending a well-established trend. Non-GAAP operating income improved from $201 million in the comparable quarter a year earlier to $329 million this time around, also extending an established trend.
SHOP Revenue (Quarterly) data by YCharts
The current quarterâs gross sales volume and revenue outlook also call for year-over-year growth in the mid-20% range, which is not only still healthy, but in line with analyst estimates. And thatâs only a taste of what the analyst community expects over the course of the coming three years.
Data source: StockAnalysis.com. Chart by author.
This growth pace is likely to persist for far longer than just the next three years, though.
See, Shopify isnât just plugged into a cyclical growth trend. Itâs also plugged into a secular, sociocultural change thatâs not likely to ever be undone.
In this case that change is a shift in consumer preference â most people would rather purchase directly from a brand than go through a third-party intermediary like Amazon, particularly when factors such as sustainability or social causes are on consumersâ minds. PwC reports, in fact, that roughly two-thirds of U.S. shoppers have made at least one purchase directly from a particular brandâs own website, with that number likely to continue rising as brand-driven âstoriesâ play an ever-growing role in consumersâ spending.
Brands encourage it too, of course, since they typically pay online malls like Amazon and eBay between 10% and 15% of every sale their platforms facilitate. On their own, they keep all of this commission.
Brands also like the option of building a deeper relationship with customers than is typically possible through a third-party selling site.
A noisy near term doesnât change the promising long term
So why are Shopify shares struggling of late?
Perception and uncertainty have a lot to do with it.
Although Shopifyâs business may or may not be directly impacted by newly raised import tariffs, itâs difficult to imagine an environment in which the company and its customers arenât at least indirectly impacted by tariff turbulence. Most investors are simply playing defense now, even if only by letting go of stocks that had performed exceedingly well through mid-February.
As the brilliant investor Benjamin Graham reminds us, though: âIn the short run, the stock market is a voting machine. But in the long run, it is a weighing machine.â Shopify stockâs recent weakness reflects voting rooted in fear and worry. Given enough time, however, Shopify shares will almost certainly reflect the annualized growth rate of more than 24% (through 2029) that research firm Global Market Estimates expects of the direct-to-consumer selling market Shopify serves.
Or this might help. Despite the stockâs recent pullback and relatively disappointing guidance, the majority of the analyst community still rates this ticker as a strong buy. These same analysts also collectively say this stockâs still worth $113.71 per share, which is 25% above Shopifyâs present price. Thatâs not a bad tailwind for a new $1,000 position.
Just prepare to be patient with this investment, which has proven it can be volatile.
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Foolâs board of directors. James Brumley has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Shopify, and eBay. The Motley Fool has a disclosure policy.

