Apple’s film studio finally has a successful summer blockbuster to its name with its latest sports drama flick starring Brad Pitt. F1 the Movie saw an opening weekend that earned $144 million globally and $55.6 million domestically, according to Comscore numbers. Apple Original Films’ feature beat out other highly anticipated releases like the live-action remake, How to Train Your Dragon, and the third installment in the post-apocalyptic horror film series, 28 Years Later.
The action-drama movie follows Pitt’s character, Sonny Hayes, who’s tapped to support an up-and-coming Formula One driver. With reports of the film costing up to $300 million to produce and market, F1 the Movie was a risky venture for Apple, considering the lackluster performances with its other films’ opening weekends like Argylle and Fly Me to the Moon. However, Apple’s film studio gamble paid off since the opening weekend numbers for F1 the Movie shattered its previous records and is projected to continue its momentum. Despite the early success, Apple may have inadvertently soured some of its users on the movie, thanks to shoving an advertisement for F1 the Movie into its Wallet app.
