Arabelle Sicardi / The Verge:
How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech — AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.
How AI is reshaping the perfume industry, as fragrance tech startup Osmo promises 48-hour sample turnarounds and incumbents like DSM-Firmenich embrace the tech (Arabelle Sicardi/The Verge)
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