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Technology

Similarweb: Google's AI tools are significantly cutting organic search traffic to news publishers; traffic to BI, HuffPost, and WaPo is down 50%+ in three years (Wall Street Journal)

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Last updated: June 10, 2025 11:58 am
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Wall Street Journal:

Similarweb: Google’s AI tools are significantly cutting organic search traffic to news publishers; traffic to BI, HuffPost, and WaPo is down 50%+ in three years  —  Chatbots are replacing Google’s traditional search, devastating traffic for some publishers  —  The AI armageddon is here for online news publishers.

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